Monster

Sales Collateral System

As Monster grew bigger and competition grew fiercer, Monster needed to look and feel more grown up. They also needed to consolidate over 200 disparate sales pieces into a manageable system that was efficient, effective and true to the brand.

This package is part of the system we engineered to include 65 cohesive pieces featuring clear, impactful messaging, a more sophisticated presentation, and a ring of Monster’s ever popular personality.

Album: Big, cuddly, globally beloved
Date: January 16th, 2010