The Challenge

High performance manufacturing plants and distribution centers need to run at top efficiency to remain profitable. And what really keeps engineers up at night are the challenging codes and harsh environments that conspire to cause code reading errors. That's not only bad for the engineers, it could also result in millions of dollars in lost revenues for the business. So, how do you grab their attention and convince them that with Cognex vision systems they had nothing to worry about? 

The Idea: Fear No Code

It’s an idea that gets to the heart of the issue; fear of failure. The campaign we built around this idea directly addressed each and every concern that manufacturing engineers have about investing in vision systems for their projects. This powerful idea remains consistent across all communications and is supported by a tone, look and feel that reflects a positive, confident and fearless attitude.

Be fearless. Contact us now and let's see where a great idea can take you.

Campaign Ideation  |  Digital  |  Print  |  Event  |  Video