The Challenge

With unmatched quality and safety features, Zebra mats had long been the #1 flooring choice of the booming mixed martial arts industry. But when Zebra saw a huge opportunity in the yoga and fitness flooring markets, would their top-notch reputation in what was perceived as a bloodsport, hinder their chances of success in kinder, gentler industries? Zebra needed to identify and exploit a common thread that runs through these seemingly disparate athletic disciplines.

The Idea: Train With Confidence

Through our research, we learned that yoga and MMA are in fact not polar opposites as many had assumed. And, whether you are a pro MMA fighter, a local sensei or a budding yogi, there’s one common thing you need to succeed, confidence. Our Train With Confidence idea speaks with authority to both athletes and facility owners across all of Zebra’s targeted audiences.

Get a campaign that gives you confidence.

The Challenge

How does the premier pasta supplier to 20,000 restaurants in New England introduce her favorite recipes directly to the home chef?

The Idea: Easy Never Tasted So Good

There are plenty of fast food options out there for busy families. But, most are pretty unappetizing. And none are more authentic than Carla’s. Carla is a real woman, from real Italy, with really great family recipes. Combine that with today’s cutting edge food packaging technologies, and Easy Never Tasted So Good.

Get a campaign that returns so good.

The Challenge

High performance manufacturing plants and distribution centers need to run at top efficiency to remain profitable. And what really keeps engineers up at night are the challenging codes and harsh environments that conspire to cause code reading errors. That's not only bad for the engineers, it could also result in millions of dollars in lost revenues for the business. So, how do you grab their attention and convince them that with Cognex vision systems they had nothing to worry about? 

The Idea: Fear No Code

It’s an idea that gets to the heart of the issue; fear of failure. The campaign we built around this idea directly addressed each and every concern that manufacturing engineers have about investing in vision systems for their projects. This powerful idea remains consistent across all communications and is supported by a tone, look and feel that reflects a positive, confident and fearless attitude.

Be fearless. Contact us now and let's see where a great idea can take you.

The Challenge

Nostalgia certainly has its place in the candy market. But how do you re-launch a classic tried-and-true candy like the Squirrel Nut Zipper to attract a new and younger audience?

The Idea: Zipper The Squirrel

Among the younger set, furry little squirrels were much better known than Squirrel Nut Zipper candies. So, for our campaign idea, we combined the two and developed a feisty new character, Zipper The Squirrel, to help kids better relate to the aging SNZ brand. The Zipper campaign made a big splash at the Sweets & Snacks Expo in Chicago and carried on to create a whole new following of feisty fans.

A great campaign idea is the fuel that drives your marketing forward.

It's time to fuel up! Fill out the form below and let's start something great: